This project took on more than just a label design. It was a complete reposition and rebrand for Big Dog Supplements, the gut health products that complemented Big Dog Pet Foods’ raw pet food. Starting with the first Probiotic label and point of sale the relaunch of this product saw a massive uplift in sales in the first 12 months (411%). I worked alongside fellow graphic designer, Jessica Zoet to produce the photography for the launch campaign (hand modelling & styling). This product's success has helped develop the range of gut health supplements to be launched towards the end of 2023.