In an unprecedented move after three decades, Metagenics Australia decided to embark on a significant redesign of their entire product range. I was part of the incredible design team that took on this exciting challenge of the ideation and implementation of the new look across 270 different products, each with unique packaging requirements, comprising 18 diverse bottle and packaging designs. Moreover, this encompassed the refreshing of the Classic TCM and Innovative Therapies logos ensuring a seamless integration into the overall product range.

The focus was on creating a design that exuded freshness, trust, and sophistication. We embraced a holistic approach, considering the visual impact of each element, from bottle shapes and sizes to label aesthetics making it a monumental project that involved close collaboration with various departments within the company.

The cohesive and contemporary appearance of the product range resonated strongly with the market, contributing to increased brand recognition and loyalty.

One particularly noteworthy testament to the success of the redesign was the reaction of the CEO of Metagenics USA. Impressed with the results, he chose to adopt our design for their packaging refresh project in the USA, underscoring the immense impact and value of our work.

The Metagenics Australia product range redesign was a landmark project that showcased the synergy of creativity, collaboration, and dedication. As part of the design team, I am immensely proud of our achievement in revitalizing the brand's image and creating designs that left a lasting impression on both domestic and international markets.